Aiming squarely at the market-leading toyota Prius, Honda Motor Co. will introduce a new hybrid gas-electric until April of 2009. Honda already has more fuel-efficient lineup in the U.S.. “We’re targeting sales of 100,000 units of this new vehicle in North America,” said Richard Colliver, Executive Vice President American Honda Motor Co. in a speech at the Center for Automotive Research Management Briefing Seminars.
Honda’s new dedicated hybrid model will be priced lower than Prius, offering superior performance in the hope of cutting the market share of the popular hybrid toyota. He also will be priced lower than gas-electric hybrid version of the Civic. Smaller than the Honda Civic, the new five-door car will feature a hybrid powertrain. Colliver further added that Honda wants to make affordable hybrid to a new generation of buyers and is not specifically trying to match Prius sales.
Automaker’s has not released fuel economy figures for the new hybrid. He will sell the new Prius competitor in the U.S., Japan and Europe. A new version of the hybrid Honda Fit has also been reported.
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